Creative communications aren’t just nice to have—they’re essential to the success of any meeting, event, or incentive program. But here’s the challenge: people are hit with 6,000 to 10,000 messages every single day. That’s a lot of noise. So how do you make your message stand out? Let’s dive into a few ways to make it matter.
Know Your Audience
It all starts here. The best communication feels personal, and you can’t personalize without knowing who you’re talking to. Step into their shoes, ask what matters to them, and craft your message with that lens. When people feel seen, they pay attention.
Give Your Theme a Story
A strong theme sets the tone for your entire program. It should be unique, ownable, and repeatable. Easy to say, tougher to pull off. The secret? Keep your story clear, consistent, and credible—something your audience can connect with and carry with them.
Keep Engagement Going
Don’t just talk to your audience once and call it a day. Communication works best when it’s consistent—before, during, and after your event. Build anticipation, spark energy while you’re together, and keep the conversation alive long after it ends.
Make It Approachable
If it fits your brand, write like you talk. A conversational tone makes your message feel more human and engaging. Think of your copy as a two-way conversation: approachable, fun, and lively.
Try Fresh Tactics
Let’s be honest—most inboxes are overflowing. To really grab attention, consider fresh ways to reach people. Video snippets, gamified apps, social teasers, or even an unexpected print piece can cut through the clutter. Surprise and delight goes a long way.
Why It Matters
Even the most incredible program won’t shine without the right communications behind it. A creative marketing campaign doesn’t just drive awareness—it builds anticipation, fuels participation, and can even move the sales needle.
So, don’t just plan an event. Tell a story. Start conversations. Keep people engaged. That’s where creative communications make all the difference.
