We are honored to be named to the MeetingsNet 2018 CMI 25 list. The annual directory features the largest and most influential full-service meeting and incentive travel management companies focused on the U.S. corporate meetings and incentives industry.

Dubai Desert DinnerAn epic desert dinner in Dubai for 800, a traditional-style Bedouin celebration, created on the dunes of Al Maha.

“As creators of business-changing experiences that help people thrive, we are proud to be recognized as a leader in the meetings and incentives industry for the twelfth consecutive year. That’s every year since the inception of the CMI 25.” said Janet Traphagen, President, Creative Group. “Receiving this award really speaks to the creative solutions that our team delivers to clients.”

Kayaking with Cancer SurvivorsKayaking with cancer survivors as part of a meeting kick-off to deepen connections with sales and the patient end-users.

MeetingsNet, a digital magazine and website dedicated to the meetings and incentives industry is responsible for compiling the list, which is a unique resource for meeting managers, incentive travel executives, and procurement professionals who need outsourcing partners to orchestrate events around the globe with professionalism and creativity.

As a group, the companies on the 2018 CMI 25 list executed more than half a million corporate meetings and nearly 8,000 incentive travel programs in 2017.

“The 2018 CMI 25 list is an extraordinary resource for corporations looking for an experienced meeting planning partner. It allows them to get a fix on the focus, strengths, and size of these large third-parties,” said MeetingsNet Content Director Sue Hatch. “In a fast-evolving industry that demands top technology, endless creativity, and absolute attention to detail, the CMI 25 companies have found success.”

Spain Go Cars
Incentive winners were immersed in the Catalan culture as they explored Barcelona’s urban modernista architecture in personalized GoCars.

How are the companies on the list selected?

“To create the CMI 25 List, we collect information on the size and scope of independent planning companies, making our final selections based on the number of corporate meetings and incentives they plan and the number of room nights booked in conjunction with those meetings. We also consider staff size and other factors.”


Latest Updates from Creative Group:

  • In September 2017, Creative Group acquired The Performance Group of Northern California, a meeting, event, and incentive agency based in the San Francisco Bay area. TPG leaders Deb Parsons and Monica Logan have been named to the Creative Group leadership team.
  • The purchase continues Creative Group’s growth after its acquisition in 2015 by Direct Travel.  Creative Group has since acquired Masterplan Inc., and Direct Travel has merged with Canada’s Vision Travel, which has a Toronto-based meetings and incentives division called Strategic Meetings + Incentives.
  • With risk management in mind, Creative Group began offering Pinpointe, an app that helps participants and planners stay connected, with chat, messaging, notifications, participant lists, note taking features, and more.
  • Creative Group has brought in Pete Dufner as an experience design director to execute the company’s i|xperience design approach, which aims to immerse meeting and incentive participants in the client’s messaging and brand and create behavior-changing experiences.
  • In other personnel news, Glenn Darlington joined the company as senior vice president, business development from a position as senior vice president and general manager at Reward Studio by Maritz, and Mark Warman came on as vice president, business services, responsible for the company’s finance, technology, and procurement operations.

See the press release here.

See the MeetingsNet article here.

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